British Academy of Fashion Design Blog

Fashion brands taking action on sustainability
23 Jan 2019

Fashion brands taking action on sustainability

by Rosie Gibson (Course Tutor)

The growing trend for recycling ocean waste and turning it into fashion is, according to The Future Laboratory* researcher Rachael Stott, "a definite Blue Planet effect. The [TV] series reached and impacted millions of people and highlighted how our everyday habits as consumers were causing horrific damage to wildlife and the ocean, and in particular our resilience of single-use plastics."

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